Proposal mentioned by the jury of the the Bologna City Branding contest that was promoted by the Bologna City Hall and launched by the Urban Center Bologna and the AIAP (Italian Association for Visual Communication).
The project aims to give space and to link the "inside" and the "outside" of Bologna. The "inside" of its historical, territorial, cultural and social patrimony. The "outside" of its projection as a creative city.
The open and dynamic identity construction is based on a set of fullness and emptiness.By using a module, a system of signs is defined, building a contemporary, experimental and energetic brand.
